Last month, the advertising regulator banned an Amazon ad concerning its one-day delivery service available to Prime members. The Advertising Standards Authority ruled that the ad was ‘misleading’ consumers as a significant proportion of items were not available for delivery by the next day, and followed hundreds of complaints. The ad will not appear again in its current form, and Amazon was ordered to clarify the limitations within its marketing literature.
As consumers, the one-day delivery service is something we’ve come to expect over recent years following growing competition in the postal market and the development of the distribution network. Offering the fastest possible service can be a game-changer for organisations looking to gain that competitive edge however, as our MD Rex Nye suggests, it can set an unrealistic standard that many retailers are simply unable to achieve.
Rex comments:
“This is something I feel very passionately about, as a true, unfaltering